Fira de Barcelona wanted to renew the image of their International Motor Show under a new concept called Automobile, in which all the new car features and the latest technologies of the connected vehicle are introduced.
Proximity Barcelona asked us to design the main visuals and develop them for the rest of the pieces. That includes an animated TV Spot, illustrations for the advertisement posters and its development on a VR application which consisted of a virtual trip through the city of Barcelona. Because of that, we had to create an entire town with emblematic Barcelona buildings.
Client: Fira de Barcelona
Advertising Agency: Proximity
Creative Direction: Carles Alcón
Art direction: Anna de Mas, David Elosegui, Sergi Sanchez
Character design: Sergi Sanchez
3D modeling: David Elosegui, Arturo Gulin
Animation: David Elosegui
Producer: María Soler
Sound design: LaVisual